Lalaloopsy is an American line of plastic rag dolls from MGA Entertainment. They were originally released in 2010 as Bitty Buttons but the brand name was changed to Lalaloopsy shortly after launch. They were popular in the 2010 holiday season. A variety of large and small Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In 2012 and 2013 Lalaloopsy TV specials and TV series began airing on Nick Jr.